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Who Performs Processes
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Selling Processes
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With a REALTOR
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For Sale By Owner
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Verify that your home’s mechanical systems are functioning
properly and all needed repairs have been completed.
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Seller
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Seller
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Locate critical documents from when you bought your home,
i.e. survey, warranty deed, inspection reports.
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Seller
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Seller
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Plan where you want to move when your home sells. Sounds obvious, its not!
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Seller
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Seller
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Plan how you will move from your current home to a new one.
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Seller
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Seller
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Find a qualified REALTOR to help and advise you on the
entire home selling process.
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Seller
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N/A
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Explain the Broker’s Listing Agreement.
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REALTOR
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N/A
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Provide a list of competent contractors to perform updates
and needed repairs to your home prior to putting it on the market.
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REALTOR
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Seller
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Participate in the marketing decisions to help sell your
home.
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REALTOR & Seller
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N/A
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Create a marketing plan to sell your home including important marketing data about the property, i.e. room sizes, tax amount, legal description, compelling marketing description of property, property features, property photos or virtual tour, commission information, etc.
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REALTOR
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Seller
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Sign up for a Seller’s Residential Service Agreement (home
warranty).
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REALTOR
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N/A
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Determine a realistic selling price for your home based on
actual selling prices for comparable homes.
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REALTOR
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Seller
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Decide how you will advertise your home to potential
buyers.
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REALTOR
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Seller
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Create custom publicity fliers and distribute to each
active agent in the community.
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REALTOR
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Seller
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Create a listing book for your home for buyers to
reference your home’s features, lot, utility, and tax information,
neighborhood benefits, schools, shopping, medical, and other buyer features.
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REALTOR
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Seller
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Create professional yard signage.
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REALTOR
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Seller
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Purchase a “Talking House” type service that provides
buyer lead capture technology.
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REALTOR
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Seller
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Set up a toll free message center technology with instant message notification to capture showing requests and property information inquiries.
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REALTOR
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Seller
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Purchase a property flier brochure box and keep supplied with fliers.
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REALTOR
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Seller
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Discuss constructive changes to you home to make it more
appealing, and a sale more likely, to interested buyers.
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REALTOR & Seller
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Seller
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Sign up with a showing coordination service that schedules all showing appointments and captures showing feedback.
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REALTOR
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N/A
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Place a secure key box on the property.
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REALTOR
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N/A
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Plan to be present for all showings or place a key box on the property for showings when you aren’t available.
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N/A
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Seller
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Stage our home to SELL.
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REALTOR & Seller
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Seller
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Schedule and plan to be present for public open houses.
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REALTOR
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Seller
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List your home in the local Multiple Listing Service (MLS).
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REALTOR
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N/A
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Promote the sale of your home to nationally known real estate Web sites, i.e. REALTOR.com, MSN.com, Yahoo!, and your local newspaper’s site.
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REALTOR
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N/A
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Take appealing property photos or purchase a virtual tour and post to the real estate Web sites.
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REALTOR
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N/A
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Obtain education on the numerous methods of financing the purchase of your home.
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REALTOR & Seller
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Seller
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Prepare a Seller’s Net Sheet to determine how much will be left after all debts and closing costs are paid.
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REALTOR
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Seller
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Prepare our families for the showing cycle.
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REALTOR
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Seller
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Keep you educated and up-to-date on listing and selling market conditions in your area.
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REALTOR
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N/A
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Update you on all activity regarding your home: number of showings, showing feedback, open house attendance, sign inquiries, etc.
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REALTOR
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N/A
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Follow-up on all second showings of your home to answer questions and help motivate buyer interest.
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REALTOR
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N/A
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Ensure that all offers are from pre-qualified buyers who are capable of closing on the purchase.
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REALTOR
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N/A
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Decide on your negotiating strategy when you receive an
offer to purchase your home.
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REALTOR & Seller
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Seller
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Understand the Offer.
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REALTOR & Seller
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Seller
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Represent you in contract negotiations with buyers to help generate the highest selling price for your home.
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REALTOR
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N/A
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Recommend a strategy to deal with Buyer requested repairs to the property.
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REALTOR
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Seller
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Prepare and negotiate the necessary Contract Amendment if you need to stay in your Buyer’s new home for a few additional days?
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REALTOR
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Seller
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Select and work with a title company to close the sale of your home.
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REALTOR & Seller
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Seller
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Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.
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REALTOR
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N/A
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The closing! Finally!
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REALTOR
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Seller
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Personally deliver your proceeds check at closing of your home’s sale.
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REALTOR
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N/A
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